Small firm internet adoption: A market oriented approach

Jones, Colin, Hecker, Rob, & Holland, Peter (2002) Small firm internet adoption: A market oriented approach. Australian Journal of Information Systems, 10(1), pp. 99-109.

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Fundamental to the development of new customer value offerings via web-based commerce is a small firm's ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.

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ID Code: 92866
Item Type: Journal Article
Refereed: Yes
Keywords: Web-based Commerce, Small Firms, Internet Adoption, Market Orientation
DOI: 10.3127/ajis.v10i1.175
ISSN: 1039-7841
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
Deposited On: 16 Feb 2016 05:58
Last Modified: 16 Feb 2016 05:58

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