Small firm internet adoption: A market oriented approach
Jones, Colin, Hecker, Rob, & Holland, Peter (2002) Small firm internet adoption: A market oriented approach. Australian Journal of Information Systems, 10(1), pp. 99-109.
Fundamental to the development of new customer value offerings via web-based commerce is a small firm's ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption model developed from a review of the extant literature related to electronic marketing, the Internet and the diffusion of new innovations. A preliminary test of the model's theoretical contentions lent support to its overall focus, but found that the firm's existing learning capabilities were diminished during the adoption of web-based commerce. Consequently, sub-optimal adoption outcomes were associated with insufficient knowledge development.
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|Item Type:||Journal Article|
|Keywords:||Web-based Commerce, Small Firms, Internet Adoption, Market Orientation|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Small Business Management (150314)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Management
|Deposited On:||16 Feb 2016 05:58|
|Last Modified:||16 Feb 2016 05:58|
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