Constructive deviance as a driver for performance in retail
Mertens, Willem, Recker, Jan, Kummer, Tyge-F., Kohlborn, Thomas, & Viaene, Stijn (2016) Constructive deviance as a driver for performance in retail. Journal of Retailing and Consumer Services, 30, pp. 193-203.
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A growing body of research is concerned with deviance in the workplace. While much research has explored negative forms of deviance, we examine constructive deviance: behaviour that deviates from salient norms and benefits the reference group. We empirically explore manifestations, determinants and performance outcomes of constructive deviance in standardised work processes. We do this through a mixed-methods study in bakery trading departments of an Australian retailer. We illustrate that constructive deviance occurs in these settings and show that some manifestations of constructive deviance improve organisational performance and pave the way for applying constructive deviance as a strategic tool in retail.
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|Item Type:||Journal Article|
|Keywords:||Constructive deviance, Psychological empowerment, Workplace deviance, Mixed methods, Positive organisational scholarship|
|Subjects:||Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Information Systems not elsewhere classified (080699)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Innovation and Technology Management (150307)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisational Behaviour (150311)
|Divisions:||Current > Schools > School of Information Systems
Current > QUT Faculties and Divisions > Science & Engineering Faculty
|Copyright Owner:||Copyright 2016 Elsevier|
|Copyright Statement:||Licensed under the Creative Commons Attribution; Non-Commercial; No-Derivatives 4.0 International. DOI: 10.1016/j.jretconser.2016.01.021|
|Deposited On:||17 Feb 2016 02:41|
|Last Modified:||25 Feb 2016 10:37|
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