Managerial conceptualizations of CSR: A decade on

Johnston, Kim A., Beatson, Amanda T., & Devin, Bree (2015) Managerial conceptualizations of CSR: A decade on. In International Communication Association Nordic Regional Conference, 11-13 October 2015, Copenhagen Business School, Copenhagen. (Unpublished)


Despite being sanctioned as a ‘must have’ for business (Hopkins, 2003), corporate social responsibility (CSR) is still regarded by many as elusive (Okoye, 2009). While scholarly definitions identify the key attributes of CSR (see for example, Dahlsrud, 2006; Maon, Lindgreen, & Swaen, 2010), translation of CSR in practice remains a challenge (Carroll & Shabana, 2010, de Bakker et al., 2005; Hockerts & Moir, 2004; O’Riordan & Fairbrass, 2008). Campbell (2007) particularly notes there is an absence of guidance about what actually counts as CSR (see also Okoye, 2009) resulting in a range of normative CSR practices which reflect the dynamism of the phenomenon (Carroll, 1999; Matten & Moon, 2008). To respond to these concerns, this study revisits managerial perspectives of CSR a decade after Johnston & Beatson’s (2005) study, to examine management definitions, investigate shifts of normative practices over time and help foster clarity with regard to the CSR definitional and practical divide.

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ID Code: 93331
Item Type: Conference Item (Other)
Refereed: Yes
Additional URLs:
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2015 The Author(s)
Deposited On: 20 Jul 2016 00:14
Last Modified: 20 Jul 2016 21:51

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