Engagement as strategy: Capturing the social in social responsibility

Johnston, Kim A. (2015) Engagement as strategy: Capturing the social in social responsibility. In International Communication Association Nordic Regional Conference, 11-13 October 2015, Copenhagen Business School, Copenhagen. (Unpublished)

Abstract

Corporate social responsibility (CSR) is widely accepted as a norm in corporate behaviour as organisations recognise the need to be responsive to stakeholder expectations. Organisations compelled to respond to complex social issues require new approaches to how they manage and counter these pressures (Lawler & Conger, 2015). While traditionally organisations have employed philanthropic endeavours to meet social responsibilities (Lawler & Conger, 2015), Carroll (2015) argues for a more significant role for community stakeholders in CSR.

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ID Code: 93332
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2015 The Author
Deposited On: 20 Jul 2016 00:17
Last Modified: 20 Jul 2016 21:51

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