Silver surfers: Proposing an e-servicescape framework for active ageing

Defries, Aimee, Russell-Bennett, Rebekah, Johnston, Kim A., & Rosenbaum, Mark (2015) Silver surfers: Proposing an e-servicescape framework for active ageing. In World Social Marketing Conference 2015, 19-21 April 2015, Sydney, N.S.W.

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lder consumers are ‘surfing’ the Internet and using technology to remain active as they age. Many of these ‘silver surfers,’ however, are rejecting services that reflect traditional, medical approaches to ageing. This trend creates a problem for researchers and service managers; there is no evidence base to inform the design of e-services that leverage consumer perspectives of ageing to help consumers remain active as they age. This paper therefore aims to a) conceptualise the issue of active ageing ‘in older people’s own terms’ as a foundation for designing e-services for active ageing, b) define a new five-dimensional approach to e-servicescapes and c) advance a framework that explains the response of ageing consumers to cues in the e-servicescape. The proposed framework can be tested in empirical studies to form an evidence base for service design and social marketing interventions aimed at promoting active ageing.

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ID Code: 93335
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Healthy ageing, Social marketing, Servicescape
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2015 The Author(s)
Deposited On: 20 Jul 2016 00:04
Last Modified: 21 Jul 2016 22:52

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