Building a flexible, voluntary donation panel: An exploration of donor willingness

Bagot, Kathleen L., Masser, Barbara M., Starfelt, Louise C., & White, Katherine M. (2016) Building a flexible, voluntary donation panel: An exploration of donor willingness. Transfusion, 56(1), pp. 186-194.

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  • As blood collection agencies (BCAs) face recurrent shortages of varying blood products, developing a panel comprising donors who are flexible in the product they donate based on same-time inventory demand could be an efficient, cost-effective inventory management strategy. Accounting for prior whole blood (WB) and plasmapheresis donation experience, this article explores current donors’ willingness to change their donation product and identifies the type of information required for such donation flexibility.


  • Telephone interviews (mean, 34 min; SD, 11 min) were conducted with 60 donors recruited via stratified purposive sampling representing six donor groups: no plasma, new to both WB and plasma, new to plasma, plasma, flexible (i.e., alternating between WB and plasma), and maximum (i.e., high frequency alternating between WB and plasma) donors. Participants responded to hypothetical scenarios and open-ended questions relating to their and other donors’ willingness to be flexible. Responses were transcribed and content was analyzed.


  • The most frequently endorsed categories varied between donor groups with more prominent differences emerging between the information and support that donors desired for themselves versus that for others. Most donors were willing to change donations but sought improved donation logistics and information regarding inventory levels to encourage flexibility. The factors perceived to facilitate the flexibility of other donors included providing donor-specific information and information regarding different donation types.


  • Regardless of donation history, donors are willing to be flexible with their donations. To foster a flexible donor panel, BCAs should continue to streamline the donation process and provide information relevant to donors’ experience.

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ID Code: 93339
Item Type: Journal Article
Refereed: Yes
Additional Information: Louise Starfelt is the maiden name of Louise Starfelt Sutton
Keywords: Inventory management, Blood supply, Flexible donor, whole blood, plasmapheresis
DOI: 10.1111/trf.13278
ISSN: 0041-1132
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2015 AABB
Deposited On: 01 Mar 2016 00:03
Last Modified: 06 Apr 2017 18:31

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