Standardization efforts: The relationship between knowledge dimensions, search processes and innovation outcomes

Xie, Zongjie, Hall, Jeremy, McCarthy, Ian P., Skitmore, Martin, & Shen, Liyin (2016) Standardization efforts: The relationship between knowledge dimensions, search processes and innovation outcomes. Technovation, 48-49, pp. 69-78.

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We explore how a standardization effort (i.e., when a firm pursues standards to further innovation) involves different search processes for knowledge and innovation outcomes. Using an inductive case study of Vanke, a leading Chinese property developer, we show how varying degrees of knowledge complexity and codification combine to produce a typology of four types of search process: active, integrative, decentralized and passive, resulting in four types of innovation outcome: modular, radical, incremental and architectural. We argue that when the standardization effort in a firm involves highly codified knowledge, incremental and architectural innovation outcomes are fostered, while modular and radical innovations are hindered. We discuss how standardization efforts can result in a second-order innovation capability, and conclude by calling for comparative research in other settings to understand how standardization efforts can be suited to different types of search process in different industry contexts.

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ID Code: 93358
Item Type: Journal Article
Refereed: Yes
Keywords: standardization effort, search process, innovation, knowledge
DOI: 10.1016/j.technovation.2015.12.002
ISSN: 0166-4972
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000)
Divisions: Current > Schools > School of Civil Engineering & Built Environment
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2015 The Authors. Published by Elsevier Ltd.
Copyright Statement: This is an open access article under the CCBY-NC-ND
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Deposited On: 03 Mar 2016 00:50
Last Modified: 18 Dec 2016 08:00

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