Can moral potency and psychological risk close the gap between ethical beliefs and unacceptable consumer behavior?

Baazeem, Thamer, Dootson, Paula, Neale, Larry, & Mortimer, Gary (2016) Can moral potency and psychological risk close the gap between ethical beliefs and unacceptable consumer behavior? In 7th Global Islamic Marketing Conference, 4-6 May 2016, Casablanca, Morocco. (Unpublished)

Abstract

Depending on how they perceive risk, consumers may not always act according to their ethical beliefs, exposing a gap between beliefs and behavior. We investigate the effect of moral potency on perceived psychological risk of committing an unacceptable behavior. The results suggest that perceived risk is triggered by moral ownership.

Impact and interest:

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ID Code: 93433
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Islamic Marketing, Moral potency, Perceived risk, Consumer Behaviour, Muslims
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 The Author(s)
Deposited On: 07 Mar 2016 01:19
Last Modified: 11 Mar 2016 23:27

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