Can moral potency and psychological risk close the gap between ethical beliefs and unacceptable consumer behavior?
Baazeem, Thamer, Dootson, Paula, Neale, Larry, & Mortimer, Gary (2016) Can moral potency and psychological risk close the gap between ethical beliefs and unacceptable consumer behavior? In 7th Global Islamic Marketing Conference, 4-6 May 2016, Casablanca, Morocco. (Unpublished)
Depending on how they perceive risk, consumers may not always act according to their ethical beliefs, exposing a gap between beliefs and behavior. We investigate the effect of moral potency on perceived psychological risk of committing an unacceptable behavior. The results suggest that perceived risk is triggered by moral ownership.
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|Item Type:||Conference Paper|
|Keywords:||Islamic Marketing, Moral potency, Perceived risk, Consumer Behaviour, Muslims|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2016 The Author(s)|
|Deposited On:||07 Mar 2016 01:19|
|Last Modified:||11 Mar 2016 23:27|
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