Introducing the ambivalent socialiser

Ploderer, Bernd, Smith, Wally, Howard, Steve, Pearce, Jon, & Borland, Ron (2012) Introducing the ambivalent socialiser. In SIGCHI Conference on Human Factors in Computing Systems (CHI ’12), May 5-10, 2012, Austin, TX.

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Social interaction can be a powerful strategy for persuasive technology interventions, yet many users are reluctant to engage with others online because they fear pressure, failure and shame. We introduce the 'ambivalent socialiser', a person who is simultaneously keen but also reluctant to engage with others via social media. Our contribution is to identify four approaches to introducing sociality to ambivalent socialisers: structured socialising, incidental socialising, eavesdropping and trace sensing. We discuss the rationale for these approaches and show how they address recent critiques of persuasive technology. Furthermore, we provide actionable insights for designers of persuasive technology by showing how these approaches can be implemented in a social media application.

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2 citations in Scopus
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ID Code: 93530
Item Type: Conference Paper
Refereed: Yes
Keywords: social network sites, online communities, online participation, ambivalence, behaviour change
DOI: 10.1145/2207676.2208613
ISBN: 9781450310154
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
Divisions: Current > Schools > School of Electrical Engineering & Computer Science
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Deposited On: 09 Mar 2016 23:00
Last Modified: 14 Mar 2016 05:30

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