Enhancing the shopping experience with ambient displays: A field study in a retail store

Reitberger, Wolfgang, Obermair, Christoph, Ploderer, Bernd, Meschtscherjakov, Alexander, & Tscheligi, Manfred (2007) Enhancing the shopping experience with ambient displays: A field study in a retail store. In European Conference of Ambient Intelligence (AmI 2007), 7-10 November 2007, Darmstadt, Germany.

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This paper discusses the prototypical implementation of an ambient display and the results of an empirical study in a retail store. It presents the context of shopping as an application area for Ambient Intelligence (AmI) technologies. The prototype consists of an ambient store map that enhances the awareness of customer activity. The results of our study indicate potentials and challenges for an improvement of the shopping experience with AmI technologies. Based on our findings we discuss challenges and future developments for applying AmI technologies to shopping environments.

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11 citations in Scopus
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5 citations in Web of Science®

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ID Code: 93536
Item Type: Conference Paper
Refereed: Yes
DOI: 10.1007/978-3-540-76652-0_19
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
Divisions: Current > Schools > School of Electrical Engineering & Computer Science
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Deposited On: 09 Mar 2016 04:24
Last Modified: 14 Mar 2016 02:54

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