The PerCues framework and its application for sustainable mobility

Reitberger, Wolfgang, Ploderer, Bernd, Obermair, Christoph, & Tscheligi, Manfred (2007) The PerCues framework and its application for sustainable mobility. In Second International Conference on Persuasive Technology, PERSUASIVE 2007, 26-27 April 2007, Palo Alto, CA.

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This paper presents a framework, design and study of an ambient persuasive interface. We introduce a novel framework of persua sive Cues in Ambient Intelligence (perCues). Based on this framework we designed an application for mobile devices. The application aims to persuade people to abstain from using their cars and to use public mass transportation instead in order to reduce emissions. It contains a bus schedule and information about the pollution status. We evaluated the application in two successive studies regarding user acceptance, oppor tune moments of use and persuasive effects. The perCues received a high acceptance due to its benefit for the users. The results confirm the im portance of opportune moment and user acceptance for persuasion. The findings also indicate the persuasive potential of perCues.

Impact and interest:

3 citations in Scopus
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4 citations in Web of Science®

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ID Code: 93537
Item Type: Conference Paper
Refereed: Yes
DOI: 10.1007/978-3-540-77006-0_11
Subjects: Australian and New Zealand Standard Research Classification > INFORMATION AND COMPUTING SCIENCES (080000) > INFORMATION SYSTEMS (080600) > Computer-Human Interaction (080602)
Divisions: Current > Schools > School of Electrical Engineering & Computer Science
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Deposited On: 09 Mar 2016 04:30
Last Modified: 14 Mar 2016 02:51

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