Product Analysis Based on Botswana's Postcolonial Socio-cultural Perspective

Moalosi, Richie, Popovic, Vesna, & Hickling-Hudson, Anne R. (2007) Product Analysis Based on Botswana's Postcolonial Socio-cultural Perspective. International Journal of Design, 1(2), pp. 37-45.

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Products designed and manufactured in any country are influenced by local factors, such as the availability of raw materials, human skills, tradition, and socio-cultural values. The tendency to use available natural resources is in harmony with the eco-system. It is expected that culture plays a crucial role in designing contemporary, socially-acceptable products. This paper describes a comprehensive experimental study analysing several products made in Botswana and identifying the underlying socio-cultural factors that influenced their design. The study was conducted in collaboration with design students at the University of Botswana. Visual and textual data were collected. The results indicate that materials, emotional socio-cultural factors, and social practices have not yet been incorporated convincingly in contemporary product design. The paper proposes how designers can integrate socio-cultural factors by 'conscious design efforts' rather than by 'accident,' thereby leading to innovative, culturally-oriented and cherishable products with wider product acceptance.

Impact and interest:

8 citations in Scopus
3 citations in Web of Science®
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ID Code: 9361
Item Type: Journal Article
Refereed: Yes
Keywords: Culture, Botswana, Design, Product Analysis, Socio, cultural Factors
ISSN: 1994-036X
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design History and Theory (120301)
Divisions: Past > QUT Faculties & Divisions > Faculty of Built Environment and Engineering
Current > QUT Faculties and Divisions > Faculty of Education
Copyright Owner: Copyright 2007 (The authors)
Copyright Statement: All journal content, except where otherwise noted, is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License. By virtue of their appearance in this open access journal, articles are free to use, with proper attribution, in educational and other non-commercial settings.
Deposited On: 06 Sep 2007 00:00
Last Modified: 03 Jul 2017 15:01

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