Perceptions of destinations don’t change much over time

Pike, Steven D. (2016) Perceptions of destinations don’t change much over time. Inside Tourism, 1064, pp. 8-9.

Abstract

One of the most popular topics in tourism research is destination image. That is, measuring consumers’ perceptions of a destination. The importance of the topic is a no brainer given travellers are spoilt by choice of destinations, and that the images they hold of a place are as important as the tangible tourism features. This is underpinned by the old adage perception is reality, a theory promoted by two academics back in 1928 who proposed “what people believe to be true will be real in its consequences”. So, every place marketer knows consumer perceptions play a major role in the competitiveness of their destination.

Impact and interest:

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45 since deposited on 16 Mar 2016
45 in the past twelve months

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ID Code: 93751
Item Type: Journal Article
Refereed: Yes
Keywords: destination marketing, destination image, destination branding, destination slogans, New Zealand, Queensland, Rotorua
ISSN: 1179-2418
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 South Pacific Media Services Ltd
Deposited On: 16 Mar 2016 00:16
Last Modified: 16 Mar 2016 23:04

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