The power of customer loyalty

Mortimer, Gary (2016) The power of customer loyalty. In Australian Pharmacy Professional Conference (APP 2016), 16-19 March 2016, Gold Coast, QLD. (Unpublished)

Abstract

Customer loyalty can be separated into behavioral loyalty and attitudinal loyalty. This presentation, delivered at the Australian Professional Pharmacists Convention examines ways pharmacists can increase attitudinal long-term customer loyalty.

Impact and interest:

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Full-text downloads:

9 since deposited on 20 Mar 2016
7 in the past twelve months

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ID Code: 93939
Item Type: Conference Item (Presentation)
Refereed: Yes
Keywords: Pharmacy Practice, Customer loyalty, Behavioural Loyalty, ATtitudinal Loyalty
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 The Author(s)
Deposited On: 20 Mar 2016 23:01
Last Modified: 22 Mar 2016 02:55

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