The power of customer loyalty
Mortimer, Gary (2016) The power of customer loyalty. In Australian Pharmacy Professional Conference (APP 2016), 16-19 March 2016, Gold Coast, QLD. (Unpublished)
Customer loyalty can be separated into behavioral loyalty and attitudinal loyalty. This presentation, delivered at the Australian Professional Pharmacists Convention examines ways pharmacists can increase attitudinal long-term customer loyalty.
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|Item Type:||Conference Item (Presentation)|
|Keywords:||Pharmacy Practice, Customer loyalty, Behavioural Loyalty, ATtitudinal Loyalty|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2016 The Author(s)|
|Deposited On:||20 Mar 2016 23:01|
|Last Modified:||22 Mar 2016 02:55|
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