The power of customer loyalty

Mortimer, Gary (2016) The power of customer loyalty. In Australian Pharmacy Professional Conference (APP 2016), 16-19 March 2016, Gold Coast, QLD. (Unpublished)


Customer loyalty can be separated into behavioral loyalty and attitudinal loyalty. This presentation, delivered at the Australian Professional Pharmacists Convention examines ways pharmacists can increase attitudinal long-term customer loyalty.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

9 since deposited on 20 Mar 2016
7 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 93939
Item Type: Conference Item (Presentation)
Refereed: Yes
Keywords: Pharmacy Practice, Customer loyalty, Behavioural Loyalty, ATtitudinal Loyalty
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 The Author(s)
Deposited On: 20 Mar 2016 23:01
Last Modified: 22 Mar 2016 02:55

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page