Negative experiences and donor return: An examination of the role of asking for something different

Masser, Barbara M., Bove, Liliana L., White, Katherine M., & Bagot, Kathleen L. (2016) Negative experiences and donor return: An examination of the role of asking for something different. Transfusion, 56(3), pp. 605-613.

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Negative donation experiences, including vasovagal reactions, deter donor retention. However, whether this deterrence effect varies as a function of whole blood (WB) donation history and requests to donate the same or a different product remains unclear.


The responses of 894 eligible WB donors who had been approached to convert to plasmapheresis and 954 eligible first-time plasmapheresis donors who had been surveyed on their last donation experience and their intention to donate plasma were considered. This information was matched with individual vasovagal reaction records, deferral category, WB donation history, and subsequent donation behavioral data obtained from the blood collection agency.


Path analysis indicated that the application of a deferral and an officially recorded vasovagal reaction decreased donors' intentions to continue plasmapheresis donation, but had no effect on WB donors' intentions to convert to plasmapheresis. Consistent with past findings, vasovagal reactions occurred more frequently with female and inexperienced donors.


Experiencing vasovagal reactions and deferrals may not universally deter donors from continuing to donate. Rather, the offer to convert to another form of donation—in this instance, plasmapheresis—after experiencing a negative donation event while donating WB may be sufficient to eliminate the deterrence effect on retention.

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ID Code: 94093
Item Type: Journal Article
Refereed: Yes
Keywords: donors, whole blood, plasmapheresis, retention, adverse events, vasovagal reactions, deferrals
DOI: 10.1111/trf.13390
ISSN: 0041-1132
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
  • ARC LINKAGE/LP100100408
Copyright Owner: 2015 AABB
Deposited On: 23 Mar 2016 04:27
Last Modified: 26 Jun 2017 03:09

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