Looking at the other side: Families, public health and anti-vaccination

English, Rebecca & Nykvist, Shaun (2016) Looking at the other side: Families, public health and anti-vaccination. In English, Rebecca & Johns, Raechel (Eds.) Gender Considerations in Online Consumption Behavior and Internet Use. Information Science Reference, Hershey PA, pp. 150-160.

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The choice to vaccinate or not to vaccinate a child is usually an ‘informed decision’, however, it is how this decision is informed which is of most importance. More frequently, families are turning to the Internet, in particular social media, as a data source to support their decisions. However, much of the online information may be unscientific or biased. While issues such as vaccination will always see dissenting voices, engaging with that ‘other side’ is difficult in the public policy debate which is informed by evidence based science. This chapter investigates the other side in light of the growing adoption and reliance on social media as a source of anti-vaccine information. The study adopts a qualitative approach to data collection and is based on a critical discourse analysis of online social media discourse. The findings demonstrate the valuable contribution this approach can make to public policy work in vaccination.

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ID Code: 94664
Item Type: Book Chapter
Additional URLs:
Keywords: Anti-Vaccintation, Public Health, Vaccination, Social Media, Public Policy, Discourse Analysis
DOI: 10.4018/978-1-5225-0010-0.ch010
ISBN: 9781522500100
Subjects: Australian and New Zealand Standard Research Classification > MEDICAL AND HEALTH SCIENCES (110000) > PUBLIC HEALTH AND HEALTH SERVICES (111700) > Health and Community Services (111708)
Divisions: Current > Schools > School of Teacher Education & Leadership
Current > QUT Faculties and Divisions > Faculty of Education
Copyright Owner: IGI Global
Deposited On: 08 Apr 2016 04:20
Last Modified: 12 Apr 2016 03:16

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