Sign and share: What influences our participation in online microvolunteering

Mackay, Stacey A., White, Katherine M., & Obst, Patricia L. (2016) Sign and share: What influences our participation in online microvolunteering. Cyberpsychology, Behavior, and Social Networking, 19(4), pp. 257-263.

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Microvolunteering is bite-size volunteering with no commitment to repeat and minimum formality, involving short and specific actions. Online microvolunteering occurs through an internet-connected device. University students' online microvolunteering decisions were investigated using an extended theory of planned behavior (TPB) comprising attitudes and normative and control perceptions, with the additional variables of moral norm and group norm. Participants (N = 303) completed the main TPB questionnaire and 1-month follow-up survey (N = 171) assessing engagement in online microvolunteering. Results generally supported standard and additional TPB constructs predicting intention. Intention predicted behavior. The findings suggest an important role for attitudes and moral considerations in understanding what influences this increasingly popular form of online activity.

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ID Code: 94818
Item Type: Journal Article
Refereed: Yes
Keywords: Online micro-volunteering, Theory of Planned Behaviour, moral norm, group norm
DOI: 10.1089/cyber.2015.0282
ISSN: 2152-2723
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2016 Mary Ann Liebert, Inc.
Copyright Statement: Final publication is available from Mary Ann Liebert, Inc., publishers
Deposited On: 14 Apr 2016 00:20
Last Modified: 08 Apr 2017 22:40

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