East Asian audio-visual collaboration and the global expansion of Chinese media

Yecies, Brian, Keane, Michael A., & Flew, Terry (2016) East Asian audio-visual collaboration and the global expansion of Chinese media. Media International Australia, Incorporating Culture & Policy, 159(1), pp. 7-12.

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In recent years, many of the world’s leading media producers, screenwriters, technicians and investors, particularly those in the Asia-Pacific region, have been drawn to work in the People's Republic of China (hereafter China or Mainland China). Media projects with a lighter commercial entertainment feel – compared with the heavy propaganda-oriented content of the past – have multiplied, thanks to the Chinese state’s newfound willingness to consider collaboration with foreign partners. This is no more evident than in film. Despite their long-standing reputation for rigorous censorship, state policymakers are now encouraging Chinese media entrepreneurs to generate fresh ideas and to develop products that will revitalise the stagnant domestic production sector. It is hoped that an increase in both the quality and quantity of domestic feature films, stimulated by an infusion of creativity and cutting-edge technology from outside the country, will help reverse China’s ‘cultural trade deficit’ (wenhua maoyi chizi) (Keane 2007).

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ID Code: 95061
Item Type: Journal Article
Refereed: Yes
Keywords: China, Transnational media collaboration, Co-production, Cultural exports, Soft power, Asian Century
DOI: 10.1177/1329878X16640105
ISSN: 1329-878X
Subjects: Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Divisions: Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Copyright Owner: Copyright 2016 The Author(s)
Deposited On: 27 Apr 2016 23:18
Last Modified: 21 Jun 2016 22:25

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