Place making for knowledge generation and innovation: Planning and branding Brisbane’s knowledge community precincts
Yigitcanlar, Tan, Guaralda, Mirko, Taboada, Manuela B., & Pancholi, Surabhi (2016) Place making for knowledge generation and innovation: Planning and branding Brisbane’s knowledge community precincts. Journal of Urban Technology, 23(1). (In Press)
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Knowledge generation and innovation have been a priority for global city administrators particularly during the last couple of decades. This is mainly due to the growing consensus in identifying knowledge-based urban development as a panacea to the burgeoning economic problems. Place making has become a critical element for success in knowledge-based urban development as planning and branding places is claimed to be an effective marketing tool for attracting investment and talent. This paper aims to investigate the role of planning and branding in place making by assessing the effectiveness of planning and branding strategies in the development of knowledge and innovation milieus. The methodology of the study comprises reviewing the literature thoroughly, developing an analysis framework, and utilizing this framework in analyzing Brisbane’s knowledge community precincts—namely Boggo Road Knowledge Precinct, Kelvin Grove Urban Knowledge Village, and Sippy Downs Knowledge Town. The analysis findings generate invaluable insights in Brisbane’s journey in place making for knowledge and innovation milieus and communities. The results suggest as much as good planning, branding strategies and practice, the requirements of external and internal conditions also need to be met for successful place making in knowledge community precincts.
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|Item Type:||Journal Article|
|Keywords:||Knowledge and innovation milieus, knowledge community precincts, knowledge-based urban development, place making, place branding, urban planning, Brisbane|
|Subjects:||Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > URBAN AND REGIONAL PLANNING (120500) > Urban Analysis and Development (120507)|
|Divisions:||Current > Schools > School of Civil Engineering & Built Environment
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > QUT Faculties and Divisions > Science & Engineering Faculty
|Copyright Owner:||Copyright 2016 Taylor & Francis|
|Deposited On:||26 Apr 2016 03:29|
|Last Modified:||01 May 2016 05:36|
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