Inspiration sources for Australian fast fashion design: Tapping into consumer desire

Payne, Alice (2016) Inspiration sources for Australian fast fashion design: Tapping into consumer desire. Journal of Fashion Marketing and Management: An International Journal, 20(2), pp. 191-207.

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The research purpose was to identify both the inspiration sources used by fast fashion designers and ways the designers sort information from the sources during the product development process.


This is a qualitative study, drawing on semi-structured interviews conducted with the members of the in-house design teams of three Australian fast fashion companies.


Australian fast fashion designers rely on a combination of trend data, sales data, product analysis and travel for design development ideas. The designers then use the consensus and embodiment methods to interpret and synthesise information from those inspiration sources.

Research limitations/implications

The empirical data used in the analysis were limited by interviewing fashion designers within only three Australian companies.


This research augments knowledge of fast fashion product development, in particular designers’ methods and approaches to product design within a volatile and competitive market.

Impact and interest:

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ID Code: 95228
Item Type: Journal Article
Refereed: Yes
Keywords: Fast fashion, design process, product development, Australian fashion, designers
DOI: 10.1108/JFMM-12-2014-0092
ISSN: 1361-2026
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Textile and Fashion Design (120306)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2016 Emerald Group Publishing Limited
Copyright Statement: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here ( Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Deposited On: 27 Apr 2016 23:38
Last Modified: 01 Jun 2016 19:34

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