Gender Considerations in Online Consumption Behavior and Internet Use

English, Rebecca M. & Johns, Raechel (Eds.) (2016) Gender Considerations in Online Consumption Behavior and Internet Use. Advances in Human and Social Aspects of Technology (AHSAT) Book Series. IGI Global, Hersey, PA.

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Gender Considerations in Online Consumption Behavior and Internet Use considers the use of online technologies through the lens of gender. From blogs dedicated to motherhood and infertility, to the Movember men’s health movement, gender identity is expressed in a communitive way online. This book provides empirical evidence on gender-specific internet usage and the feminine online experience. It is a valuable resource for students, academicians, researchers, technology developers, and government officials.

Impact and interest:

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ID Code: 95627
Item Type: Book
Additional URLs:
Keywords: Gender, Social media, Online communities, Online behaviour, Consumer behaviour
ISBN: 9781522500100
ISSN: 2328-1324
Divisions: Current > Schools > School of Teacher Education & Leadership
Current > QUT Faculties and Divisions > Faculty of Education
Deposited On: 18 May 2016 22:57
Last Modified: 23 May 2016 02:35

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