Keep calm and keep shopping – how elections impact retail sales
Mortimer, Gary (2016) Keep calm and keep shopping – how elections impact retail sales. The Conversation.
It is well known that retail sales have regular cycles that can be disrupted by external events, such as federal elections. While anecdotally it has been suggested that uncertainty around elections causes shoppers to close their wallets and purses, there appears very little evidence either domestically or globally to support the claim that an election campaign will negatively impact consumer spending...
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|Item Type:||Journal Article|
|Keywords:||Retail, Shopping, Consumers, Spending, Elections|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:||18 May 2016 23:43|
|Last Modified:||23 May 2016 00:32|
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