How Kmart ate Target: A story of retail cannibalism

Mortimer, Gary (2016) How Kmart ate Target: A story of retail cannibalism. The Conversation, May(31).

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Abstract

Facing more than $1 billion in impairments and a further $145 million in restructuring costs, Wesfarmers’s Target is expected to post an end-of-year loss of $50 million.

It is no wonder that Wesfarmers chief executive Richard Goyder last week said “I would not rate this as one of my better days in the group”. However, this will become a great case study in illustrating the risk of a cannibalisation strategy.

Impact and interest:

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ID Code: 95880
Item Type: Journal Article
Refereed: Yes
Keywords: Retail, Retail strategy, Cannibalisation, Pricing, Discount department stores
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Pricing (incl. Consumer Value Estimation) (150507)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: 2016 The Conversation Media Group Ltd
Deposited On: 01 Jun 2016 03:37
Last Modified: 01 Jun 2016 23:03

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