How Kmart ate Target: A story of retail cannibalism
Mortimer, Gary (2016) How Kmart ate Target: A story of retail cannibalism. The Conversation, May(31).
Facing more than $1 billion in impairments and a further $145 million in restructuring costs, Wesfarmers’s Target is expected to post an end-of-year loss of $50 million.
It is no wonder that Wesfarmers chief executive Richard Goyder last week said “I would not rate this as one of my better days in the group”. However, this will become a great case study in illustrating the risk of a cannibalisation strategy.
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|Item Type:||Journal Article|
|Keywords:||Retail, Retail strategy, Cannibalisation, Pricing, Discount department stores|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Pricing (incl. Consumer Value Estimation) (150507)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||2016 The Conversation Media Group Ltd|
|Deposited On:||01 Jun 2016 03:37|
|Last Modified:||01 Jun 2016 23:03|
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