Destination Marketing Organizations – Research opportunities in an era of uncertainty

Pike, Steven D. (2016) Destination Marketing Organizations – Research opportunities in an era of uncertainty. In Book of Abstracts - 6th International Conference on Tourism, International Association for Tourism Policy (IATOUR), Naples, Italy.

Abstract

Destination marketing organisations (DMO) will soon no longer exist in their current form, and so now is an opportune time for tourism academics to engage in innovative thinking about the future of these entities. While the general structure and core activities of DMOs have remained uniformly constant around the world for several decades, powerful forces are converging in a manner that is stimulating debate about the future relevance of the traditional DMO. The travel industry operates in a macro environment, over which the DMO has no control, featuring continuous discontinuous change; where change is increasingly in the form of forced disruption rather than incremental improvements, and DMOs are not immune to the effects of this phenomenon. It is timely therefore, for researchers to consider how innovation will shape DMOs in an increasingly uncertain future. In particular, three intertwined areas of research gaps related to DMOs stand out: politics, performance, and paradigm.

Impact and interest:

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ID Code: 96000
Item Type: Conference Paper
Refereed: No
Additional URLs:
Keywords: Destination marketing organization, Destination marketing organisation, destination politics, tourism politics, social media, destination funding
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Management (150603)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > TOURISM (150600) > Tourism Marketing (150604)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 [please consult the author]
Deposited On: 08 Jun 2016 23:24
Last Modified: 24 Oct 2016 07:55

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