Consumer acceptance of mHealth services: A comparison of behavioral intention models

Schuster, Lisa, Tossan, Vesselina, & Drennan, Judy (2016) Consumer acceptance of mHealth services: A comparison of behavioral intention models. Services Marketing Quarterly. (In Press)

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Recent appropriation of mobile devices to deliver health services is transforming the healthcare landscape, offering reduced costs and increased access for service providers and consumers. This paper examines factors influencing consumers’ decisions to adopt mobile health (mHealth) services through a comparison of three behavioral intention models. A national web-based survey of 482 French adults indicates that the model of goal-directed behavior (MGB) more fully, though less parsimoniously, explains consumers’ acceptance of mHealth services. This research provides insight into the usefulness of the MGB in improving understanding of the determinants of behavior situated at the intersection of health, service, and technology.

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ID Code: 96208
Item Type: Journal Article
Refereed: Yes
Keywords: mHealth, model of goal-directed behaviour, acceptance, technology, model comparison
ISSN: 1533-2977
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 Taylor & Francis Group, LLC
Deposited On: 15 Jun 2016 23:53
Last Modified: 16 Jun 2016 22:38

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