“Someone should do something”: Replication and an agenda for collective action

Kerr, Gayle F., Schultz, Don, & Lings, Ian (2016) “Someone should do something”: Replication and an agenda for collective action. Journal of Advertising, 45(1), pp. 4-12.

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Abstract

This article provides insights into barriers to replication research and presents an agenda identifying “who” should do “what” to robustly advance knowledge in disciplines of advertising and marketing. A Delphi study, showing consensus of opinion among international experts in the replication process—authors, editors, and reviewers—is presented. The study engages the problem from a triadic perspective and highlights differences in thinking among these stakeholder groups. In presenting an agenda for collective action, the article seeks to stimulate debate regarding the merits of undertaking and publishing replication research in enhancing the credibility of the theoretical foundations of our disciplines.

Impact and interest:

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ID Code: 96304
Item Type: Journal Article
Refereed: Yes
Additional Information: Special Issue: Reinquiries in Advertising Research
Keywords: Replication, Collective Action, Delphi Study
DOI: 10.1080/00913367.2015.1077492
ISSN: 1557-7805
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Theory (150506)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 Taylor & Francis Group
Deposited On: 22 Jun 2016 23:04
Last Modified: 23 Jun 2016 22:33

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