The making of a captain: The production and projection of a political image on the Tony Abbott Facebook page

Hurcombe, Edward (2016) The making of a captain: The production and projection of a political image on the Tony Abbott Facebook page. Communication, Politics, Culture, 49(1), pp. 19-38.

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Literature on politicians’ use of social media tends to concentrate on election campaigns rather than on their everyday use. In examining the construction of ‘Facebook Tony Abbott’ (an Australian conservative federal politician and ex-Prime Minister), this paper examines how his image uploads with five main themes: military, heterosexual family, statesmanship, athleticism and activeness assembled a broader political persona. These images serve to promote such mythic campaign image categories as the Ideal Leader and Popular Candidate, revealing the page’s permanent political campaign focus. Thus any insight the page could provide into the everyday political life of Tony Abbott was severely limited.

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ID Code: 96497
Item Type: Journal Article
Refereed: Yes
Keywords: social media, political image, Tony Abbott, permanent campaign, Facebook, Australian politics
ISSN: 2200-6796
Divisions: Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > Journalism, Media & Communication
Copyright Owner: Copyright © 2016 (Edward Hurcombe)
Copyright Statement: This work is licensed under a Creative Commons Attribution-NoDerivs (CC
BY_ND) Licence. For information on use, visit
Deposited On: 03 Jul 2016 23:57
Last Modified: 15 Jul 2016 13:18

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