Outcomes from applying design-led innovation in an Australian manufacturing firm

Townson, Peter, Matthews, Judy, & Wrigley, Cara (2016) Outcomes from applying design-led innovation in an Australian manufacturing firm. Technology Innovation Management Review, 6(6), pp. 49-58.

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Design-led innovation has recently emerged as an approach that assists companies to develop new capabilities to respond to changing markets. Previous research has shown that the application of design-led innovation to manufacturing businesses contributed to innovation across their business model, often repositioning the business and its offerings in the market. This article presents findings from a study where the researcher was embedded in an Australian firm, working four days per week for 11 months and using action research to apply design-led innovation. Deep insights from stakeholders were translated with the company staff into new value propositions for the company. This research demonstrates the largely untapped potential of an experienced designer as an innovation catalyst to help firms develop customer-inspired innovation as they use design-led innovation to overcome barriers and recognize opportunities within a changing market context. This study contributes new knowledge regarding benefits of design-led innovation in dynamic environments.

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ID Code: 96503
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: manufacturing, design-led innovation, innovation catalyst, manufacturing, customer insights
ISSN: 1927-0321
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Design Innovation (120302)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Schools > School of Management
Copyright Owner: Copyright 2016 The authors
Copyright Statement: The Technology Innovation Management Review is published under a Creative Commons Attribution 3.0 Unported License
Deposited On: 04 Jul 2016 00:11
Last Modified: 13 Jul 2016 04:03

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