Stakeholder orientation

Lane, Anne B. (2016) Stakeholder orientation. In Carroll, Craig (Ed.) Sage Encyclopedia of Corporate Reputation. SAGE Publications Inc, pp. 793-796.

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What is the meaning of the term 'Stakeholder Orientation', and what are its implications for organisational reputation management?

Stakeholders are those individuals or groups who have power over an organization’s success or failure. Stakeholder orientation is how organizations perceive – and therefore behave towards – their stakeholders. This behavior in turn has an impact on how stakeholders feel about an organization, which affects how they talk about and behave towards that organization. An organization’s reputation draws significantly on its image: that is, how its stakeholders perceive it, and the impact of that perception on the mental narratives those stakeholders share with each other. These narratives reflect the experiences stakeholders have with organizations, particularly the responsiveness of organizations to stakeholders’ needs and concerns. Stakeholder orientation is therefore a crucial element in establishing and maintaining organizational reputation. This entry provides an overview of the main points of significance in understanding the concept of stakeholder orientation including its development, and issues around its measurement.

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ID Code: 97519
Item Type: Reference Entry
Keywords: stakeholder orientation, corporate reputation
ISBN: 9781483376516
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2016 SAGE Publications Inc
Deposited On: 19 Jul 2016 22:53
Last Modified: 20 Jul 2017 14:45

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