Dump the dialogue? Constraints and challenges in the implementation of Kent and Taylor’s dialogic principles in public relations practice
Lane, Anne B. (2016) Dump the dialogue? Constraints and challenges in the implementation of Kent and Taylor’s dialogic principles in public relations practice. In Annual Conference of the International Communication Association 2016, 9-14 June 2016, Fukuoka, Japan. (Unpublished)
This paper considers the relevance of Kent and Taylor’s (2002) principles to the contemporary practice of dialogue in public relations. The research concludes that the achievement of communication that demonstrates these principles is challenged and constrained by situational forces. As a result, the combination of participants’ attitudes to each other and to the process of dialogue required to operationalize the principles is unattainable in practice. The principles are positioned as the basis of a normative model, and the paper concludes with a call to develop pragmatic models of dialogue in public relations more connected to the lived experiences of practitioners.
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|Item Type:||Conference Paper|
|Keywords:||dialogue, public relations, Kent & Taylor|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2016 The Author|
|Deposited On:||19 Jul 2016 23:16|
|Last Modified:||20 Jul 2016 21:50|
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