Predicting the sun-protective decisions of young female Australian beachgoers

Robinson, Natalie G., White, Katherine M., Hamilton, Kyra, & Starfelt, Louise C. (2016) Predicting the sun-protective decisions of young female Australian beachgoers. Journal of Health Psychology, 21(8), pp. 1718-1727.

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We tested the theory of planned behaviour with additional norms to predict the sun-protective decisions of young female beachgoers in Australia. Participants (N = 336) completed standard theory of planned behaviour measures and additional normative factors (group, image and personal norms). Attitude, subjective norm, and both personal and group norms predicted intention. Intention and group norm predicted follow-up behaviour. These findings provide further evidence that it is the more proximal sources of norms reflecting one’s personal and referent group influences, rather than perceptions of broader societal norms about the attractiveness of tanned images, that are important in determining young women’s sun-protective decisions.

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ID Code: 97632
Item Type: Journal Article
Refereed: Yes
Additional Information: Louise Starfelt is the maiden name of Louise Starfelt Sutton
Keywords: Sun-protective behaviour, theory of planned behaviour, intentions, group norm, personal norm, image norm, attitudes
DOI: 10.1177/1359105314564811
ISSN: 1461-7277
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Health Clinical and Counselling Psychology (170106)
Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2014 The Author(s)
Copyright Statement: Reprints and permissions:
Deposited On: 25 Jul 2016 22:40
Last Modified: 17 Oct 2016 00:53

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