A quantitative analysis of Pinterest: Understanding library user engagement strategies for effective social media use

Zou, Hongbo, Chen, Hsuanwei Michelle, & Dey, Sharmistha (2015) A quantitative analysis of Pinterest: Understanding library user engagement strategies for effective social media use. Journal of Information Technology Management, 26(3), pp. 21-32.

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Today libraries are increasing their use of social media to connect with their users in more innovative ways and to “be part of their communities”, and promoting library services and events. Social media has thus become a significant platform for libraries to create their participatory services that emphasize greater engagement with their users. However, little empirical investigation into the success of social media use by libraries exists. This paper examines the role of a recently popular social media, Pinterest, in engaging users and focuses on public libraries. Through the metrics mining of Pinterest, the research explores how user engagement strategies are used by libraries on Pinterest and suggest the best strategies for libraries to use to undertake social media initiatives that will engage their users effectively.

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5 since deposited on 27 Jul 2016
5 in the past twelve months

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ID Code: 97649
Item Type: Journal Article
Refereed: Yes
Keywords: library user engagement, participatory library service, social media, data mining, Pinterest
ISSN: 1042-1319
Divisions: Past > QUT Faculties & Divisions > Faculty of Science and Technology
Current > Schools > School of Information Systems
Deposited On: 27 Jul 2016 01:12
Last Modified: 31 Jul 2016 04:17

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