Inspiring nonprofit CEOs to improve fundraising outcomes: A pilot study

Scaife, Wendy, Crittall, Marie, McDonald, Katie, & Williamson, Alexandra (2016) Inspiring nonprofit CEOs to improve fundraising outcomes: A pilot study. In ARNOVA 45th Annual Conference 2016, 17-19 November 2016, Washington DC. (Unpublished)


Scarce resources are a serious nonprofit problem. This longitudinal research investigates one known cause of resource scarcity: a lack of fundraising knowledge on the part of nonprofit leaders. The study began in March 2014 with CEOs of 12 nonprofit organisations (NPOs) being taken on an overseas fundraising study tour. The two year research asks whether a change in the CEO's fundraising knowledge can improve fundraising activity and outcomes for their organisation and if so what makes a study tour a useful means to upskill CEOs?

While this is an interim report that cannot detail final fundraising progress, it does identify key areas of interest for nonprofit CEOs in fundraising, and some barriers and enablers to implementing change in fundraising approach. Five main success factors for such CEO group learning initiatives about fundraising emerging are:

• Moving away from the day to day business of running the organisation

• Informal, social time to debrief and get to know and trust others

• Diversity of organisations whereby no one was in direct competition

• Commitment, openness and willingness of individuals to participate

• Group facilitation

A critical finding is that a community of practice for CEOs is an important ongoing tool for improving fundraising and other NPO outcomes.

Impact and interest:

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ID Code: 97740
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > ACCOUNTING AUDITING AND ACCOUNTABILITY (150100) > Accounting Auditing and Accountability not elsewhere classified (150199)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > OTHER COMMERCE MANAGEMENT TOURISM AND SERVICES (159900) > Commerce Management Tourism and Services not elsewhere classified (159999)
Divisions: Current > Research Centres > Australian Centre for Philanthropy and Nonprofit Studies
Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2016 The Author(s)
Deposited On: 31 Jul 2016 23:43
Last Modified: 25 Nov 2016 03:18

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