Uberisation of housing markets: Putting theory into practice

Sharam, Andrea & Bryant, Lyndall (2016) Uberisation of housing markets: Putting theory into practice. Property Management. (In Press)

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  • Digital disruption offers an innovative opportunity to address housing affordability issues through the use of market design theory and two sided matching markets. This paper scopesa model for how ‘uberisation’ can revolutionise the traditional apartment delivery model in Australia, leading to improved housing affordability.


  • We use semi-structured interviews with operators of online real estate platforms and deliberative developers to examine how the principles of ‘uberisation’, that is two sided matching markets, are driving innovation in the apartment supply process.


  • Findings confirm that real estate internet platforms and deliberative developers innovators are informed by the benefits of aggregating demand to reduce development risk, thus enabling apartments to be provided at a substantially lower price than by traditional methods.

Research limitations/implications

  • The number of interviews is small reflecting the limited number of market actors currently engaged in the innovations investigated.


  • This research is innovative as it introduces theoretical understandings gained from market design theory and applies those concepts to disrupt the apartment development process.

Impact and interest:

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ID Code: 97823
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: housing affordability, Digital disruption, market design, apartments, uberisation, deliberative development, two-side matching markets, residential property development
ISSN: 0263-7472
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > URBAN AND REGIONAL PLANNING (120500) > Housing Markets Development Management (120503)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > COMMERCIAL SERVICES (150400) > Real Estate and Valuation Services (150403)
Divisions: Current > Schools > School of Civil Engineering & Built Environment
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2016 Emerald Group Publishing Limited
Deposited On: 01 Aug 2016 02:03
Last Modified: 02 Aug 2016 02:47

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