Designing an innovative networked business model

Garrett, Alexander, Wrigley, Cara, Russell, Nick, & Matthews, Judy (2016) Designing an innovative networked business model. In 20 DMI: Academic Design Management Conference, Inflection Point: Design Research Meet Design Practice, 21- 28 July 2016, Boston, Mass.

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Abstract

The abundance of decentralized, yet organized online communities hasve fundamentally changed the way business operates. These firms are often defined as being part of the “sharing economy” or “collaborative consumption”. Academic literature has heralded the disruptive power and profitability of these firms, however, existing business pedagogy fails to keep up with the change. For example, most descriptions of the business model retain a firm-to-customer dynamic. While traditional firms retain this model, collaborative consumption businesses are peer-to-peer networks and adopt community structures more similar to traditional online communities than traditional, pre-internet firms or those using pre-internet logic. With the dominant logic shift, the authors seek to redesign the business model as a community network; based on predetermined knowledge found in business model and online community literature With this shift of companies to communities, the authors call upon literature from design management, business model innovation and prototyping to redesign the business model. The result of this process is a design innovation tool, which frames the collaborative consumption business model as a three-tiered model. The business model retains little hierarchy compared to previous models, where all members are actors in a wide network.

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ID Code: 97855
Item Type: Conference Paper
Refereed: Yes
Additional URLs:
Keywords: Collaborative Consumption, Sharing Economy, Business Model Innovation, Bsusiness Model Design
Divisions: Current > Research Centres > Australian Centre for Entrepreneurship
Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Current > Institutes > Institute for Future Environments
Current > QUT Faculties and Divisions > Science & Engineering Faculty
Copyright Owner: Copyright 2016 The Author(s)
Deposited On: 04 Aug 2016 01:07
Last Modified: 03 Nov 2016 05:13

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