Entertainment media, cultural power, and post-globalization: The case of China’s international media expansion and the discourse of soft power
Flew, Terry (2016) Entertainment media, cultural power, and post-globalization: The case of China’s international media expansion and the discourse of soft power. Global Media and China. (In Press)
The concept of soft power has been highly influential in recent years, both as a concept to inform understanding of the cultural dimensions of international relations and as providing a practical guide to state investment in the international expansion of both news and entertainment media. One of the places where it has been most influential has been China, where is has been used to support the international expansion of China Central Television and the growth of Chinese entertainment media conglomerates. It is argued in this article, however, that the concept rests upon a weak understanding of the cultural dimensions of power and upon the transmission model of communication. As a result, there has tended to be a distributional bias in investing in cultural diplomacy and relatively little attention has been given to how audiences actually engage with international media content. Applied to the Chinese case, it is argued that support for entertainment media is more likely to support the aspirations of the Chinese government than news media, although news is likely to be prioritized for political reasons. At a more conceptual level, discussion of national soft power strategies and their relation to global media points to the need for new approaches in global media and communication studies, that could be termed post-globalization, that can address strengths and weaknesses in both critical political economy and media globalization approaches, and recognize the continuing centrality of nation states to the structuring of global media flows across territorial boundaries.
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|Item Type:||Journal Article|
|Additional Information:||Published online before print August 1, 2016|
|Keywords:||Chinese media, entertainment, global media, post-globalization, soft power, cultural power|
|Subjects:||Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > International and Development Communication (200103)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > COMMUNICATION AND MEDIA STUDIES (200100) > Media Studies (200104)
Australian and New Zealand Standard Research Classification > LANGUAGES COMMUNICATION AND CULTURE (200000) > CULTURAL STUDIES (200200) > Globalisation and Culture (200206)
|Divisions:||Current > Research Centres > Digital Media Research Centre
Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Institutes > Institute for Creative Industries and Innovation
Current > Schools > Journalism, Media & Communication
|Copyright Owner:||2016 Author|
|Copyright Statement:||Creative Commons Non Commercial CC-BY-NC: This article is distributed under the terms of the Creative
Commons Attribution-NonCommercial 3.0 License (http://www.creativecommons.org/licenses/by-nc/3.0/)
which permits non-commercial use, reproduction and distribution of the work without further permission provided the original
work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
|Deposited On:||03 Aug 2016 00:06|
|Last Modified:||04 Aug 2016 00:10|
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