The rise of self-tracking: Investigating the adoption of fitness trackers and the relationship on preventive health care

Tuzovic, Sven, Kuppelwieser, Volker, & Gierke, Andrea (2015) The rise of self-tracking: Investigating the adoption of fitness trackers and the relationship on preventive health care. In Sinha, Ashim K., Cadeaux, Jack, & Bucic, Tania (Eds.) Proceedings of the 2015 Australian and New Zealand Marketing : Innovationa and Growth Strategies in Marketing, ANZMAC, Sydney, N.S.W.

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Recently, a new movement called “self-tracking” has been emerging: measuring your everyday physiological activities, nutrition and vital signs to improve your quality of life (The Economist 2012). In addition, a growing number of trackers are being used in corporate wellness programs (Nield 2014). Yet, academic research on the adoption and utilization of wearable technology is still non-existent. The purpose of this first study is to investigate the antecedents and effects of consumers’ adoption of fitness trackers. In a next step, we plan to examine how fitness trackers are adopted and utilized as part of corporate wellness programs. Based on literature of TAM, gamification and preventive health care we develop a theoretical model that is then empirically tested. Contributions will be relevant to consumer behavior and services marketing researchers who investigate technology adoption in healthcare and directors of corporate wellness programs who want to implement wearable technology in wellness initiatives.

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ID Code: 97981
Item Type: Conference Paper
Refereed: Yes
Keywords: Wearable Technology, Fitness Tracker, Corporate Wellness Program, Health Care, Transformative Service Research
ISSN: 1441-3582
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2015 [Please consult the author]
Deposited On: 08 Aug 2016 23:24
Last Modified: 15 Aug 2016 02:39

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