Giving and sharing : The predictors and outcomes of online donor appreciation

Chell, Kathleen W. (2016) Giving and sharing : The predictors and outcomes of online donor appreciation. PhD thesis, Queensland University of Technology.

Abstract

In response to the global problem for nonprofit organisations of encouraging donors to keep donating blood, time and money, this thesis examines the effect of thanking donors using social media and email on their donation behaviour. This study also examines the factors that encourage donors to share recognition they receive from organisations on Facebook. Together the findings will inform strategic development of online donor appreciation programs, and solicitation efforts to improve donor recruitment and retention efforts.

Impact and interest:

Citation counts are sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

22 since deposited on 02 Sep 2016
22 in the past twelve months

Full-text downloads displays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 98002
Item Type: QUT Thesis (PhD)
Supervisor: Russell-Bennett, Rebekah, Mortimer, Gary, & Smith, Geoffrey
Keywords: Donation, Online donor appreciation, Social networking sites, Self-disclosure, Identity verification, Retention, Acknowledgement, Recognition
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Institution: Queensland University of Technology
Deposited On: 02 Sep 2016 03:15
Last Modified: 02 Sep 2016 03:17

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page