Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand

Schreyer, Dominik, Schmidt, Sascha L., & Torgler, Benno (2016) Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand. Journal of Economic Psychology, 56, pp. 192-217.

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In this study we investigate the important but rather ambiguous role of game outcome uncertainty (GOU) in consumers’ demand for professional sports. Specifically, using a unique and strongly balanced panel data set containing information on individual physical attendance from 13,892 season ticket holders (STHs) of a German professional football club, we find evidence for a positive effect of GOU on two differing spectator decisions – both the decision to physically attend a game in the stadium and the decision on what time to enter the stadium, an aspect which has so far been neglected in the literature. Moreover, GOU seems to play an especially important role in the decision-making of one particular group: STHs with comparatively high coordination costs.

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1 citations in Web of Science®

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ID Code: 98245
Item Type: Journal Article
Refereed: Yes
Keywords: Attendance, Consumer attitudes & behavior, Demand, Game outcome uncertainty, Football, Sports spectators
DOI: 10.1016/j.joep.2016.07.006
ISSN: 0167-4870
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Economics & Finance
Copyright Owner: Copyright 2016 Elsevier B.V.
Deposited On: 18 Aug 2016 03:06
Last Modified: 18 Aug 2016 22:21

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