Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand
Schreyer, Dominik, Schmidt, Sascha L., & Torgler, Benno (2016) Against all odds? Exploring the role of game outcome uncertainty in season ticket holders’ stadium attendance demand. Journal of Economic Psychology, 56, pp. 192-217.
In this study we investigate the important but rather ambiguous role of game outcome uncertainty (GOU) in consumers’ demand for professional sports. Specifically, using a unique and strongly balanced panel data set containing information on individual physical attendance from 13,892 season ticket holders (STHs) of a German professional football club, we find evidence for a positive effect of GOU on two differing spectator decisions – both the decision to physically attend a game in the stadium and the decision on what time to enter the stadium, an aspect which has so far been neglected in the literature. Moreover, GOU seems to play an especially important role in the decision-making of one particular group: STHs with comparatively high coordination costs.
Impact and interest:
Citation counts are sourced monthly from and citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from theindexing service can be viewed at the linked Google Scholar™ search.
|Item Type:||Journal Article|
|Keywords:||Attendance, Consumer attitudes & behavior, Demand, Game outcome uncertainty, Football, Sports spectators|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Economics & Finance
|Copyright Owner:||Copyright 2016 Elsevier B.V.|
|Deposited On:||18 Aug 2016 03:06|
|Last Modified:||18 Aug 2016 22:21|
Repository Staff Only: item control page