Semantic mapping of cognitively diverse start-up teams: Dynamic creative interoperability

Swan, Dan & Hearn, Greg (2016) Semantic mapping of cognitively diverse start-up teams: Dynamic creative interoperability. In Proceedings of the XXVII ISPIM Innovation Conference 2016, ISPIM, Porto, Portugal, pp. 1-15.

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How do small firms in different sectors collaborate to innovate? A possible explanation is that of network structural holes and their bridging (Burt, 1992). Conversely, Stark (2009) argues that solely bridging or brokering does not necessarily lead to the generation of new knowledge, and that successful innovations occur rather via folded diversity, that is, where two firms have some shared membership as well as distinct cognitive diversity. But what happens when cognitively diverse firms without the advantage of overlapping membership nevertheless seek to co-create an innovation to mutual commercial advantage? Using Leximancer we built semantic network maps for three interventions in which small digital creative firms each formed new knowledge with a group from one of three other sectors: education, mining and manufacturing. We argue the semantic enabling of the interventions acted as both a broker and a “structural fold”, enabling social legitimation and a shared language that made innovation possible.

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ID Code: 98298
Item Type: Conference Paper
Refereed: No
Additional Information: The publication is available to ISPIM members at
Additional URLs:
Keywords: Structural folds, start-up teams, cognitive diversity
ISBN: 9789522659293
Subjects: Australian and New Zealand Standard Research Classification > STUDIES IN CREATIVE ARTS AND WRITING (190000) > OTHER STUDIES IN CREATIVE ARTS AND WRITING (190999) > Studies in the Creative Arts and Writing not elsewhere classified (199999)
Divisions: Current > QUT Faculties and Divisions > Creative Industries Faculty
Past > Schools > School of Media, Entertainment & Creative Arts
Deposited On: 24 Aug 2016 23:17
Last Modified: 26 Aug 2016 04:29

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