Challenges for Australian fashion

Craik, Jennifer (2015) Challenges for Australian fashion. Journal of Fashion Marketing and Management: An International Journal, 19(1), pp. 56-68.

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Purpose – The purpose of this paper is to examine the challenges facing the Australian fashion industry (textile, clothing and footwear or TCF sector). Just at the point where Australian fashion has achieved international attention for its distinctive design practice, the industry is on the point of collapse. Since the 1980s, radical re-structuring aimed at reducing industry protection to encourage greater international competitiveness and innovation. Key policies have included tariff reduction, new forms of industry assistance, new manufacturing techniques, changing retail forms, and reform of employment and workplace conditions.

Design/methodology/approach – Overview of recent trends in the Australian fashion industry due to industry policies and the effects of globalisation.

Findings – Severe decline in industry viability.

Originality/value – Important multifaceted analysis of the state of the industry and tracking of effects of government policies.

Impact and interest:

1 citations in Scopus
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ID Code: 98302
Item Type: Journal Article
Refereed: Yes
Additional URLs:
Keywords: Retailing, Fashion, Australia, Consumer research, Textiles, Clothing Industry
DOI: 10.1108/JFMM-03-2014-0017
ISSN: 1361-2026
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Textile and Fashion Design (120306)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2015 Emerald Group Publishing Limited
Copyright Statement: This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here ( Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from
Emerald Group Publishing Limited.
Deposited On: 25 Aug 2016 00:08
Last Modified: 20 Sep 2016 22:49

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