Changing the guard : launching a new CEO at Waters & O'Neil
Johnston, Kim A. (2007) Changing the guard : launching a new CEO at Waters & O'Neil. International Journal of Case Method Research & Application, XIX(2), pp. 192-199.
The arrival of a new chief executive officer (CEO) heralds both the promise and opportunity of organizational change and adjustment. This case study explores the challenges and opportunities of taking a strategic approach to introducing a new CEO into a medium sized organization. The CEO perspective of this case provides a unique insight into the journey of a CEO integrating both personal and professional goals into the setting. The window of opportunity that arises for a new CEO to effect change is an important insight for management and organizational communication students.
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|Item Type:||Journal Article|
|Keywords:||Case, change management, internal communication|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisational Planning and Management (150312)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School|
|Copyright Owner:||Copyright 2007 The World Association for Case Method Research & Application|
|Deposited On:||09 Oct 2007|
|Last Modified:||20 Sep 2013 02:01|
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