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Changing the Guard : Launching a New CEO at Waters & O'Neil

Johnston, Kim A. (2007) Changing the Guard : Launching a New CEO at Waters & O'Neil. International Journal of Case Method Research & Application, XIX(2), pp. 192-199.

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Abstract

The arrival of a new chief executive officer (CEO) heralds both the promise and opportunity of organizational change and adjustment. This case study explores the challenges and opportunities of taking a strategic approach to introducing a new CEO into a medium sized organization. The CEO perspective of this case provides a unique insight into the journey of a CEO integrating both personal and professional goals into the setting. The window of opportunity that arises for a new CEO to effect change is an important insight for management and organizational communication students.

KEY WORDS: CEO, strategic management, change management, organizational culture, internal communication

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ID Code: 9855
Item Type: Journal Article
Additional URLs:
Keywords: Case, change management, internal communication
ISSN: 1554-7752
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Organisational Planning and Management (150312)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Marketing Communications (150502)
Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > BUSINESS AND MANAGEMENT (150300) > Business and Management not elsewhere classified (150399)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2007 The World Association for Case Method Research & Application
Copyright Statement: Reproduced in accordance with the copyright policy of the publisher.
Deposited On: 09 Oct 2007
Last Modified: 05 Jan 2011 23:33

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