QUT ePrints

Managerial Conceptualisation of Corporate Social Responsibility : An Exploratory Study

Johnston, Kim A. & Beatson, Amanda T. (2005) Managerial Conceptualisation of Corporate Social Responsibility : An Exploratory Study. In Purchase, Sharon (Ed.) Australia New Zealand Marketing Academy Conference, Dec 3-9 2005, Perth, Western Australia.

Abstract

Corporate social responsibility (CSR) has grown to play a significant and important role in directing and defining the way organisations do business. While a number of studies have explored the dimensions of corporate social responsibility and the role of management in allocating resources, given the recognised importance to business, few studies have empirically explored management conceptualisations of CSR in practice. Using structured interviews and thematic analysis, this study explores managerial conceptualisations of CSR from 37 organisations. The results indicate that while supporting selective components of Carroll’s (1979) dimensions, organisations were generally not able to clearly articulate a clear definition of CSR. These findings have implications for marketers given the social influences on the marketing exchange relationship and the established benefits for improved organisational performance.

Impact and interest:

Citation countsare sourced monthly from Scopus and Web of Science® citation databases.

These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.

Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.

Full-text downloads:

2,145 since deposited on 09 Oct 2007
638 in the past twelve months

Full-text downloadsdisplays the total number of times this work’s files (e.g., a PDF) have been downloaded from QUT ePrints as well as the number of downloads in the previous 365 days. The count includes downloads for all files if a work has more than one.

ID Code: 9857
Item Type: Conference Paper
Additional URLs:
Keywords: corporate social responsibility, marketing communication, management
ISBN: 064645546X ; 0646455028
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Copyright Owner: Copyright 2005 (please consult author)
Deposited On: 09 Oct 2007
Last Modified: 29 Feb 2012 23:13

Export: EndNote | Dublin Core | BibTeX

Repository Staff Only: item control page