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Me, my mobile, and I : the role of self- and prototypical identity influences in the prediction of mobile phone behavior

Walsh, Shari P. & White, Katherine M. (2007) Me, my mobile, and I : the role of self- and prototypical identity influences in the prediction of mobile phone behavior. Journal of Applied Social Psychology, 37(10), pp. 2405-2434.

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Abstract

This study examined the effect of and relationship between self- and prototypical identity influences on high-level mobile phone use from a theory of planned behavior (TPB) perspective. Participants were 252 university students who completed 2 questionnaires, 1 week apart. The first questionnaire assessed the standard TPB constructs (attitude, subjective norm, perceived behavioral control), as well as self- and prototypical identity influences. The second questionnaire assessed level of mobile phone use in the previous week. Support was found for the TPB in predicting high-level mobile use intentions and behavior. Self-identity and prototype similarity, but not prototype favorability, also significantly predicted intentions. The effects of prototype similarity on intentions were mediated via self-identity processes.

Impact and interest:

22 citations in Scopus
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21 citations in Web of Science®

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ID Code: 9904
Item Type: Journal Article
Keywords: Social psychology, self identity, prototype, mobile phone, Australia
DOI: 10.1111/j.1559-1816.2007.00264.x
Subjects: Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100)
Australian and New Zealand Standard Research Classification > PSYCHOLOGY AND COGNITIVE SCIENCES (170000) > PSYCHOLOGY (170100) > Social and Community Psychology (170113)
Divisions: Current > QUT Faculties and Divisions > Faculty of Health
Current > Institutes > Institute of Health and Biomedical Innovation
Current > Schools > School of Psychology & Counselling
Copyright Owner: Copyright 2007 Blackwell Publishing
Copyright Statement: The definite version is available on publication at www3.interscience.wiley.com
Deposited On: 04 Oct 2007
Last Modified: 29 Feb 2012 23:33

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