Fashion, Tourism and Global Culture

Craik, Jennifer (2013) Fashion, Tourism and Global Culture. In Black, Sandy, Haye, Amy de la, Entwistle, Joanne, Root, Regina, Thomas, Helen, & Rocamora, Agnès (Eds.) The Handbook of Fashion Studies. Bloomsbury Academic, Oxford, United Kingdom, pp. 364-380.

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Fashion is the face of the global village. In fact, fashion has a number of faces that overlap, conflict, and mesh simultaneously. Different messages are conveyed—about cultural identity and distinctiveness, global brands, local inflections, shared knowledge about fashion systems, the universality of style, cultural sophistication, authenticity, cultural tradition, handcrafted versus mass produced, branded versus generic, and so on. As consumers—and as tourists—we absorb these messages almost unconsciously and make decisions based on how we process these messages. The result is that the world of fashion converges with the world of tourism (Jansson and Power 2010: 898–99), and increasingly the niche genre of fashion tourism has become part and parcel of the tourist industry just as tourism has become an adjunct to the fashion industry. Both fashion and tourism create dreams and images of otherness and made-up identities where consumers can “buy into/‘travel to’ this dream place” (Polhemus 2005: 87). Fashion tourism is the logical refinement of dream weaving. Here I briefly explore the links between fashion and tourism historically, illustrate this through the example of Louis Vuitton, and finally look at the role of fashion weeks in the contemporary development of fashion tourism.

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ID Code: 99508
Item Type: Book Chapter
ISBN: 9780857851949
Subjects: Australian and New Zealand Standard Research Classification > BUILT ENVIRONMENT AND DESIGN (120000) > DESIGN PRACTICE AND MANAGEMENT (120300) > Textile and Fashion Design (120306)
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Copyright Owner: Copyright 2013 Sandy Black, Joanne Entwistle, Amy de la Haye, Agnès Rocamora, Regina Root, Helen Thomas, and contributors
Copyright Statement: All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publishers.
Deposited On: 25 Sep 2016 23:27
Last Modified: 30 Sep 2016 02:24

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