Cosmetics and beauty culture in Australia

Craik, Jennifer (2010) Cosmetics and beauty culture in Australia. In Eicher, Joanne B. (Ed.) Berg Encyclopedia of World Dress and Fashion. Berg Publishers, Oxford; New York.

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So the history of commodity beauty culture in Australia mirrors the emergence of a distinctive sense of Australian femininity and successive models of ideal Australian womanhood. Accordingly, concerns about cosmetics and beauty culture have shaped a national sense of dress style and cultural identity. While body building was an important activity for men from early in the twentieth century, and of course the role of a man’s barber cannot be underestimated, since the 1980s men have also become keen consumers of cosmetics, skin care products, hair gels, and associated routines. Children as well have become a significant market for specially formulated skin-care and sun-block products—and even makeup and perfume. As migrant groups with different skin types and customs have altered the population demographics, products for Mediterranean, Asian, and other skin types have also proliferated. Although multinational brands dominate contemporary beauty culture, niche Australian brands offer locally made products and services that use local ingredients.

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ID Code: 99526
Item Type: Reference Entry
Additional URLs:
DOI: 10.2752/BEWDF/EDch7023
ISBN: 9781847888563
Divisions: Current > Schools > School of Design
Current > QUT Faculties and Divisions > Creative Industries Faculty
Deposited On: 26 Sep 2016 23:34
Last Modified: 26 Sep 2016 23:34

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