Back to the future: Shopper loyalty is the future for community pharmacy

Mortimer, Gary (2016) Back to the future: Shopper loyalty is the future for community pharmacy. ITK, 48, pp. 50-51.

Abstract

Australia’s two major retailers, Coles and Woolworths, already have vested interests in fuel, convenience, liquor, hardware, hotels, insurance, financial services and more recently, travel. A continuing frustration for both these retail giants is their inability to follow global trends and enter the pharmacy sector. Even as far back as 2000, Woolworths, under the stewardship of Roger Corbett, lobbied strongly for the opportunity to branch into pharmacy retailing.

Impact and interest:

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Full-text downloads:

9 since deposited on 14 Oct 2016
9 in the past twelve months

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ID Code: 99972
Item Type: Journal Article
Refereed: No
Additional Information: This website is only available to Pharmacists
Additional URLs:
Keywords: Pharmacy, Major Retailers, Loyalty, Coles, Woolworths
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 Pharmacy Guild of Australia
Deposited On: 14 Oct 2016 00:11
Last Modified: 16 Oct 2016 22:59

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