Do shoppers trust supermarkets to provide healthcare products?

Mortimer, Gary (2016) Do shoppers trust supermarkets to provide healthcare products? ITK, 49, pp. 20-21.


Health care has become an important category for supermarkets worldwide with a market size of USD$980 billion in 2013, projected to grow to USD$1.226 trillion by 2018. While supermarkets globally have moved quickly to take advantage of in-store pharmacies, Australia represents an interesting marketplace in which supermarkets are prevented from either owning or embedding in-house pharmacies into their stores. Constrained by legislation, Australian supermarkets have moved to increase their product ranges of unscheduled and complementary medicines within their healthcare category.

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4 since deposited on 14 Oct 2016
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ID Code: 99974
Item Type: Journal Article
Refereed: No
Additional Information: This website is only available to Pharmacists
Additional URLs:
Keywords: Shoppers, Trust, Kealthcare Products
Subjects: Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)
Divisions: Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
Copyright Owner: Copyright 2016 Pharmacy Guild of Australia
Deposited On: 14 Oct 2016 00:07
Last Modified: 16 Oct 2016 23:11

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