Do shoppers trust supermarkets to provide healthcare products?
Mortimer, Gary (2016) Do shoppers trust supermarkets to provide healthcare products? ITK, 49, pp. 20-21.
Health care has become an important category for supermarkets worldwide with a market size of USD$980 billion in 2013, projected to grow to USD$1.226 trillion by 2018. While supermarkets globally have moved quickly to take advantage of in-store pharmacies, Australia represents an interesting marketplace in which supermarkets are prevented from either owning or embedding in-house pharmacies into their stores. Constrained by legislation, Australian supermarkets have moved to increase their product ranges of unscheduled and complementary medicines within their healthcare category.
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|Item Type:||Journal Article|
|Additional Information:||This website is only available to Pharmacists|
|Keywords:||Shoppers, Trust, Kealthcare Products|
|Subjects:||Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)|
|Divisions:||Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Copyright Owner:||Copyright 2016 Pharmacy Guild of Australia|
|Deposited On:||14 Oct 2016 00:07|
|Last Modified:||16 Oct 2016 23:11|
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