Child(hood) abuse: constructing the Australian public in public service advertisements
(2001) Child(hood) abuse: constructing the Australian public in public service advertisements. Media International Australia, incorporating Culture and Policy(99).
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Abstract
This paper intervenes in debates about the construction of ‘publics’ by the media. It traces the way in which one governmental genre of television programming – the public service announcement – attempts the difficult task of constructing a unified sense of ‘the public’ in Western Australia by means of appeals to a supposedly ‘universal’ discourse; that of the protection of children. The paper examines the ways in which these advertisements employ such strategies and discusses the limitations and implications of such appeals by looking at the citizens who are excluded from such a ‘public’
| Item Type: | Journal Article |
|---|---|
| Status: | Published |
| Refereed: | Yes |
| Keywords: | public service; advertisements; child abuse; communication |
| Subjects: | 400000 Journalism, Librarianship and Curatorial Studies > 400100 Journalism, Communication and Media > 400104 Communication and Media Studies |
| ID Code: | 228 |
| Deposited By: | Callan, Paula |
| Deposited On: | 21 June 2004 |
| Alternative Locations: | http://www.uq.edu.au/emsah/mia/index.html, http://www.uq.edu.au/emsah/mia/contents.html |
| Copyright Owner:: | Copyright 2001 University of Queensland |
| Additional Information: | This is the author-manuscript version of this paper. Please refer to the journal (link above) for access to the definitive, published version. |