A revolution in television and a great leap forward for innovation: China in the global TV format business
(2004) A revolution in television and a great leap forward for innovation: China in the global TV format business, in Moran, Albert and Keane, Michael A., Eds. Television across Asia: television industries, programme formats and globalization, chapter 7, pages pp. 88-104. Routledge.
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Abstract
In describing the state of play of television formats in China in this chapter I will therefore look at how formats have assumed an important development role. To illustrate the changing television environment in the context of formatting I use the concepts of mimetic isomorphism and R&D. These two ideas capture two sides of format activity in China today. Isomorphism refers to the tendency of producers to mimic and even clone without due consideration of market flooding while R&D describes how the format process contributes to ‘know-how’ and ideas, which are developed either internally within the organization or transferred from outside the system. As might be expected, the sheer scale and rapid expansion of China’s format activity makes any pretence of comprehensive mapping futile. What I will endeavour to do in this chapter however is to present a snapshot of format activity through several genres that have been amenable to licensing or cloning. They include game shows, children’s television, soap operas, and reality television.
| Item Type: | Book Chapter |
|---|---|
| Status: | Published |
| Place of Publication: | London |
| Keywords: | TV formats; Asia |
| Subjects: | 420000 Language and Culture > 420300 Cultural Studies 420000 Language and Culture > 420300 Cultural Studies > 420304 Screen and Media Culture |
| ID Code: | 6213 |
| Deposited By: | Keane, Michael |
| Deposited On: | 14 February 2007 |
| Alternative Locations: | http://www.routledge.com/shopping_cart/products/product_detail.asp?sku=&isbn=9780415309059&parent_id=&pc=/shopping_cart/search/search.asp?search%3DTelevision%2520across%2520Asia |
| Copyright Owner: | Copyright 2004 Routledge |
| Additional Information: | For more information about this book please refer to the publisher's website (link above) or contact the author : m.keane@qut.edu.au |